Why the Shift from Chatbots to Full AI Features Matters for Android App Strategy
Android apps are entering a new era where AI is more than just a chatbot widget plugged in at the support screen. Modern AI features are reshaping products at their core — from onboarding to personalization to lifecycle retention. The strategic value is no longer about “adding AI” for marketing, but about integrating AI to influence business metrics such as session frequency, average revenue per user (ARPU), churn reduction, onboarding completion rates, and conversion funnels. Developers are now building AI features that operate behind the scenes continuously, making apps feel more adaptive, more intelligent, and more aligned with business outcomes. This shift reflects a broader market reality: consumers don’t care if an app uses AI — they care if it feels smarter. This framing has changed how product managers and engineering teams define sprints, evaluate feature importance, and justify AI budgets. The endgame for Android teams is not conversational engagement, but behavioural engag...